At the gym sometime last week, I heard a man relating with the in-house coach how he had gotten cash gift from 3 different gym members.
What had happened was simple, the man had taken it upon himself to instruct these members on proper exercises, show them proper positions while they do their work-out and just good old walk them through what they were supposed to do. In turn, these gym members had confused him for an in-house instructor, hence, the cash gift.
What was funny was that this man didn’t have any eye on compensation and just did what he could to help another person. I mean, if he was the in-house instructor in the first place, he wouldn’t have an eye on compensation; he would have been doing the job he was paid to do.
Point is, at the heart of every business, at the very core of any establishment is relationships.
Think about it, every business deal, contract, sales, negotiation happens between two or more people; RELATIONSHIP.
At every point in business, you interact with real life people who have needs, goals, desires, hopes, dreams and even problems and would freely open themselves up to anyone who can connect to them on that level.
As a business owner, it’s important that you first treat your business on the basis of relationship. Understand that every single customer or potential customer is first human with real life needs and can be your next billion dollar customer should you treat them right. Build and nurture relationships, give a helping, compromise just a little bit to make others feel good.
One day, I’d tell the story of how free consultations got me into the management team of a startup that raised multiple 8 digits in less than a quarter.
This is what wealthy men call RELATIONSHIP, the not-so-wealthy (putting it nicely) call it CONNECTION.
Peace, Love and Cold Zobo.