YOUR TARGET MARKET HAS A UNIQUE LANGUAGE.

Last week, I posted on my whatsapp status about an investment that offers 50% ROI and asked people to hit my DM if they wanted me to show them how to join in. Guess what? I got zero response.


I wasn’t moved cause I knew why I didn’t get responses.


I can’t remember my exact words but the post was something like;


“Do you know saving is not necessarily the best? Do you know about inflation and how your saving can be greatly devalued in a short time? Do you want to know about an investment that can offer you as much as 50% ROI in 6months? Hit my DM.”


I wrote this on my status, got close to 200views and nobody even bothered to ask what I was on about. I’ll tell you why, just keep reading.


Then I made a second post much later and in about an hour with 83views, people started asking me about the investment and how they can join in.


This was my second post “Let me put one of my post in context. You invest 300k and get 450k in 6months, that’s 50% return on investment. Tell me an investment that offers 50% ROI now…I’m waiting. Don’t just save, invest.”


Did you spot any real difference between the 2post I made? I bet you did.


I spoke vaguely in the first and in the second, I spoke the language of my target market.


Every Jack and John will understand my first post, they know what investment means, probably know what inflation is, they know what 50% means but they could care less. Who has the time for mathematically calculations anyway ???


But in my second post when I began playing with numbers, 50% ROI made more sense. 300k turning into 450k in 6months felt great and I got the response I wanted.


I bet after reading my first post, my audience would be like “Alaye! forget 50%ROI, how much am I getting in 6months?”. You get it now yeah?


Your target market has a language, if you don’t speak it, they’ll buy from your competitors who speak their language.


Every market has it’s unique language. If you must play there, learn and speak the language.

Note: The investment is still open and you can still join. After 3days and 14hours, you have to wait for the next circle. Send me a DM.

Goodmorning
Peace, Love and Cold Zobo.

Leave a Comment

Your email address will not be published. Required fields are marked *

I HAVE A FREE e-BOOK ON HOW TO WRITE A BUSINESS PLAN, TELL ME WHERE TO SEND IT.