VALIDATION ENHANCES PATRONAGE!

If had 5 movies and I’m not sure about which to watch first, I’ll pick the one a friend has seen and talked about earlier. Why? Validation.
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Look well, you’ll see how many businesses you’ve patronized because your friend patronized them earlier or talked about them with you.
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How about the IG page you’ve followed cause someone tagged you on their post, or the posts you’ve liked cause of their already huge likes. What about the songs you’ve downloaded or listened to because it’s trending.
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In essence, my point basically is that some form of validation enhances patronage. Whether intentional or not, when your business gets validation by word of mouth from friends or best of all from an Industry expert, your patronage doubles.
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It’s easier to trust the words of those we already know or consider as expert. Even when they are wrong they still enjoy some sheepish followership. Humans are wired that way and you can take advantage of it.
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So think about your business! As a fashion brand, what do you think a repost from @maiatafo or @uchennaji would do to your business? Or an endorsement from @johncmaxwell to a consultant/speaker. What if @taradurotoye talks about your makeup business at a fair or @feladurotoye endorses your book at speaking gig?
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Maybe you’ll get these experts to talk about your business, maybe you’ll never get it but look at your customer base, friends and family. Are they talking about your business? Are they telling someone about it? What are they saying about your business? Are you getting referrals?
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Your validations should come from them first, start there.
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Good morning, Happy New Month and do have a lovely week.

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Peace, Love and Cold Zobo .

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