STOP SHOOTING IN THE DARK!

Shooting in the dark is tantamount to futility.
.
Except you’re James Bond or Bob Lee Swagger, your best shot can’t be taken in the dark as a first time shooter.
.
This is what many business do with their social media content. They simply shoot left right and centre in futility hoping to get the best result. They post randomly without a goal in mind, zero consistency, promotional posts without CTA etc.
.
With content focused on driving engagement, sales and conversions, you have to be very intentional about what you post, when and how you post it.
.
While your growth may not come flying a jet, you’ld notice gradual and steady growth on your page, business and eventually your income.
.
One of the very first thing you must know with social media content is to know who you’re trying to reach. In other words, KNOW YOUR IDEAL CUSTOMER.
.
As cliché as it sounds, many still grapple with the idea. Knowing your ideal customer will help you keep them in focus when writing your social media content.
.
To answer the question “who’s your Ideal Customer?”, you should answer these first.
1. Who needs the product or service I create?
2. What problem must they have for them to use my product or service?
3. Where can I find people who have the problem my product or service solves?
.
If you would love to even dig deeper, you could use what we call “Customer Avatar”. I’ll talk about that soon.
.
In the meantime, know your Ideal Customer, create content targeting them and stop shooting in the dark.
Goodmorning.

Peace, Love and Cold Zobo.

Leave a Comment

Your email address will not be published. Required fields are marked *

I HAVE A FREE e-BOOK ON HOW TO WRITE A BUSINESS PLAN, TELL ME WHERE TO SEND IT.