Have you attended those Church services before? Where there is so much grammar, ryhmes and punchlines thrown around by the preacher and you gain nothing at the end of the sermon?
Yeah, those ones. I saw one online recently and I practically gained nothing. Just plenty grammar and rhyme just so he can sound “deep”.
That’s not my focus today by the way but that 10mins of my life I wasted got me thinking about how trying to appear or sound “deep” and sophisticated have made teachers lose there students, leaders their followers, parents their children, employers their employees and even entrepreneurs their customers.
Let’s talk about the entrepreneurs/business owners and their lust for sophistication.
So customers have to open dictionary to understand the grammar in your product user manual? Clap for yourself, grammarian of the century.
Your own product needs 1hour of YouTube time before customers can use. Welldone sir.
Customers can’t place a simple order on your website with a click or two, they have to submit birth certificate, tax clearance and police report first. You’ve done nobel sir.
Even Google map cannot successfully navigate your website. Set awon Jack Dorsey.
Your business brochure is about the size of all books ever published by Oxford University Press. E be things o.
Customers don’t have a feedback channel where they can drop review or complain. You’re doing well sir.
Even your employees can’t easily access you to give you real time report of market trends, customer’s complain, recommendations and their concerns. They have to write a letter through their Village King before they see you. You’re the boss.
While some of the point I’ve made here are a little exaggerated, I trust you get the memo.
Keep it simple sir. The world is already difficult don’t add to our problems if you can’t solve them.
Keep your business process simple, keep webpage simple, payment plans simple, payment process easily understandable. Don’t pull a Patrick Obaigbon on us in your user manual. Practice open door policy. Etc.
Just keep the damn thing as simple as you can or lose your customers to those who understand that simplicity is the new sophistication.
Peace, Love and Cold Zobo.