Once you come to an understanding about how customers make their buying decision, you’ll know peace and sell with ease.
An average customer buy irrationally and try justifying it rationally afterwards.
It’s normal to think you’re rational and not want to embrace your irrationality when making a buying decision but really the truth is the truth.
It happens to the best of us. Embrace it already.
Let me paint you a picture that was probably your reality as some point in the past.
You want to buy a phone, you Google an iPhone , you look up the specifications and you’re sold out already until you see the price …bubble burst😭
Just to feel rational, you look up another phone with exact same specification, this time maybe a Samsung.
I mean, you’ve also heard great stuff about Samsung phones and it looks great for the price, less than what you’ld have to pay for the iPhone alternative.
After all comparison, your mind tricks you into thinking about the status iPhone affords you in your circle of friends and that 20k difference becomes insignificant all of a sudden. The next minute you’re in a phone store buying an iPhone.
Despite walking the rational path for a minute, you still made the irrational decision. Remember, you’ve liked iPhones from the start. 🤷🏾♀️
That’s exactly how customers behave when deciding to buy.
Why do they do this anyway? EMOTIONS.
How can you plug your business into the mix? CONNECT TO CUSTOMERS EMOTIONALLY.
How na? START BY CREATING A COMPELLING BRAND STORY.
Once customers see themselves in your business, once they can relate and feel being part of that story or it satisfies a certain lust, selling becomes way easier.
WHAT’S YOUR BRAND STORY?
Share this is your story and tag me.
Peace, Love and Cold Zobo.