HOW TO COVERT WARM TRAFFIC TO SIZZLING HOT TRAFFIC

Just recently, I made a post about WHY YOU NEED A CUSTOMER RETENTION STRATEGY, I also talked about the three main categories of traffic your business attracts. If you missed that post, click here http://bit.ly/2EvKRlB or simply browse through my Instagram page.

Today, I’ll be talking about how to convert one of the category of traffic; WARM TRAFFIC into paying customers.
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In case you missed the gist earlier, WARM TRAFFIC are those set of people who have encountered your business by means of email, blog post, social media post but are yet to buy your product or service.  They may belong to your mailing list, follow your page and even comment on your posts but they’ve not bought from you yet.
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There are many reasons why WARM TRAFFIC do not buy from you but I’ll mention 2 reasons important to this discourse.
1. They do not trust you enough to pay for your offering
2. They can’t afford your offering
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In many cases, these 2 reasons are common. To solve this problem, one strategy that works all the time is to create a FLASH SALE.
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FLASH SALES are those discounted promotional offer that businesses give their customers or would-be customers over a limited period of time.
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A flash sale will solve the aforementioned problems and easily drag your warm traffic into the hot traffic category.
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So you could stack 2 or 3 of your product and sell at a discounted price for a week or some days, consciously pitch the offer to your warm traffic and get them to buy.
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This way, they are getting your offering at a lesser price and they can begin to trust you with the little price you’ll be charging for the discounted offer. If you deliver with this, you can bet they’ll trust you with more cash and they can finally join your sizzling hot traffic.
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To convert your WARM TRAFFIC, one of your best strategy is FLASH SALE. Try it and send your testimonies.
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You’ve been served, tag others too.
Goodmorning.
Peace, Love and Cold Zobo.

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