WHAT ARE YOUR COMPETITORS DOING?

As a Project Supervisor, one of the things we look out for on the field is what competitors are doing. I mean, how do you stay afloat if you’re completely unaware and ignorant about what your competitors are doing?
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Being aware of what competitors are doing is to do a competitive analysis of how your competitors actions or inaction affect your brand and then respond appropriately.
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Note; this is different from engaging in unhealthy competitions, this has a lot to so with strategy rather than competing on similar grounds.
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This is what I mean; if your direct competitor is giving products/services out at ridiculous prices for instance, unhealthy competition will drive you to begin price reduction you cannot finance or sustain but strategic thinking will teach you to do otherwise. For instance, you can decide to even increase your price, focus on a smaller customer base and earn your brand a premium status.
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Now I ask; WHAT ARE YOUR COMPETITORS DOING AND HOW ARE YOU RESPONDING?

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Peace, Love and Cold Zobo.

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